| Beckham will have a huge impact on attendance, for both home and away games. He will also make MLS more marketable for television contracts. There is a huge opportunity to expand the fan base in America. Beckham might also make it more common for world-class players to leave Europe and come to America, and more MLS teams will be willing to spring for Top-notch talent to compete. Finally as attendance and ticket prices increase MLS will expand into new cities. Atleast this is what MLS is betting on by giving Beckham such a lucrative deal. |